The term “high-production” is an industry buzzword for video quality. It basically means that something looks expensive. It could be accentuated in the acting, the actual video quality, and other features of the video. High-production seems to be the default stance for making something great and appealing.
But, that may be a myth. A Video Editing Company in Lexington KY has toiled around with the idea of high-production in 2016, and there are some themes and ideas that seem to surface. High-production may not be the best default strategy for promotional video content. It may not even be a good strategy.
The Era of Indie
Indie film-making is huge. There are films being made on shoestring budgets and released for streaming, online, or for Netflix. Now, some web productions have a very high quality. The majority of the videos do not. This is the era of indie content making a big splash, and that has a clear effect on high-production web content. In truth, it is not necessary.
Distrust
High-quality video is a bit suspicious for many people. Marketing is already one of the least-trusted professions. There is a lot of low-quality content on the web. Anything that is too high-quality may potentially stick out like a sore thumb. Marketing professionals need to consider that when they are developing content for certain markets.
Building relationships with customers should be the priority. That close connection is not always delivered through a perfectly glossy high-production video. It is simply not how a Video Editing Company in Lexington KY, should work for their clients. Quality matters, but the message should not be lost due to fancy visuals.
The consideration of how suspicious the video may be may not matter. If the brand is luxurious, it should be high quality, and it should look dazzling. But, that may not the case for many businesses. They may want to seem approachable with the work of Website. They may want to seem indie. Making a video that looks like the next Avengers sequel in a two-minute form is hardly the way to be accessible for the target market. Sometimes, keeping content simple and low budget may actually improve the point and purpose of the message.
