Merge/Purge software is just a process that merges and purges duplicate records in multiple or single lists. Over time, companies get a lot of excess entries, all with the same information or similar ones. For example, an employee may not be able to find the last name Smith-Jones in the database and may create one under Jones only. It’s the same person, but you’ve got two listings. Over time, that may mean that you send bulk mail to the same person twice (or more).
These products can help you by merging two of the same entries and deleting the older versions to ensure that your lists are clean and ready to go.
Benefits
Primarily, merge/purge software cleans up your data set, no matter which program you use. Likewise, it can mean that your database runs more efficiently because it’s not searching through the same entries with variances. Also, this means that your employees can be more productive. If they have to search manually, they won’t be taking up time trying to determine which listing is correct. If they are waiting for the database to populate, it won’t take as long, and they can help the customer or send the required information faster.
Likewise, you will save money because you’re not sending the same mail to the same recipient, which also results in better customer satisfaction. If you have three listings for the same Joe Smith and send him three copies of the same information every time, you’ll be spending more money. Likewise, Mr. Smith will be upset that he gets the same mail from you, possibly on the same day. Merge/purge software will take care of those problems. Also, the customer may be more willing to give your company a try or come back if they’re not bombarded with mailings.
