Marketing is an undertaking which is designed to get customers and keep them. There is no single way to accomplish this; every tactical tool in the marketer’s arsenal needs to be considered, Internet exposure and brochures in Queens NY, being two of the most popular and worthwhile.
The internet brought with it the opportunity to go into business overnight with a little ingenuity and a web site. Many people are reluctant to spend money from an unknown on-line vendor. It has been proven that to be successful in your on-line endeavors, you also have to back up those efforts with brochures and other forms of printed material. There are two very valid reasons for needing brochures in Queens NY.
Credibility:
It’s expected by customers that “real” companies support their activities with printed sales material. If you want to look the part, spending a few dollars on a box of business cards and a ream of letterhead won’t do it. If you mean business, you must prove it with sales literature.
Time saver:
When you are set up at a trade show or other promotional activity, your visitors will want to take something home with them other than a web address. The brochures allow the potential customer to see what the products benefits are and why they should buy from you. The brochure is an excellent support tool for direct mail, on-line promotions and in-store sale.
When writing the content for your brochure, here are a few tips to follow:
Give the reader what he wants:
Write your brochure not from your perspective but from the perspective of your customer. The information must be presented in a logical order. If the objective of your brochure is to get people to work out at your gym, long before you make the plea, you must tell the reader what you have to offer, and the points must be presented in a logical fashion. Start by writing down all the questions that are normally asked and then rank them in importance.
Motivate the reader:
If you get the cover wrong, the brochure will be a waste of time and money. Don’t start with a lot of specialized jargon on the outside, coax the reader into opening the brochure, and provide motivation for him to do so. Suggest that if he reads farther, there may be a special offer or discount, save the fine print for inside.
Make it a keeper:
If your brochure provides helpful information, the reader may decide to keep it for future reference or to pass it on to someone he knows that may enjoy the content. If your product is skin care, then giving information on how to avoid pimples or fine lines and wrinkles makes it a keeper.
Remember, above all your brochures in Queens NY are sales tools, so get selling in the brochure, ask for the reader to take action by calling your 800 number or logging on to your e-commerce site.
For brochures in Queens NY contact Printing Express. For brochures printed one side or two, folded as you like on the paper of your choice, Printing Express can solve your problems.