Brochure design should provide clients, customers and visitors all they need to know about your business in a well-laid out design that is eye catching and attention getting. A lot of marketing managers neglect brochures as a great, easy to use marketing tool. There are still many people that prefer to hold something tangible in their hands to learn about your business. They can be a gateway tool for leads and to help convert leads into clients.
At Trade Shows and Corporate Events
Brochures are a still a favorite form of advertising and communication in many different settings. If you have ever been to a trade show you know that people sort of mull around and go from booth to booth to collect information about the businesses. You see leaflets, pamphlets and brochures stuffed in everyone’s hand as they walk by. Having a stand out brochure can make a difference as to whether yours stays in hand or winds up in the trash at the end of the aisle.
3 Things to Remember
If you want your brochure to stick around for a while keep in mind that:
1. Use a professional designer
2. Keep it simple
3. Use the points that really matter
A professional designer can help to come up with a brochure that people will hang on too. You want to keep it simple so anyone can read it and understand it. Leave off professional jargon. Make sure you speak with a designer about the points you really want to get across in the information. You do not need to give a whole brand heritage to have an effective tool. A designer with some experience can make suggestions as to what information should be presented. Marion Integrated Marketing can help design a great brochure that people will hang on to!
