Catalogs are a helpful tool for marketing your company’s products in a way that is appealing and descriptive. However, the process of coming up with your catalog presentation can be overwhelming. A reputable provider of catalog solutions can help you to present your products in the most effective way. This article provides tips on how you can make catalog marketing work well for you.
Popular Items
One of the most effective ways to use catalog marketing is to showcase your most popular products together. This is an excellent way to quickly move your merchandise. For instance, you can highlight one product on half a page or on a full page; if possible, include comparison charts or sales copy that can be helpful to the customer. Accompanying products can be introduced in the same area so that customers can easily understand the big picture of how your different products complement one another.
Activity
Another tip related to catalog solutions is to display your products in an active way. It’s best to avoid simply taking pictures of your products and putting them on the catalog pages; you’re actually losing sales by doing this. Instead, you want to show models or customers enjoying those benefits that your products bring. This will help you increase your business sales. For instance, if you’re selling clothes or jewelry, show models wearing these items. If you’re selling household items, show a customer happily using one of these items.
Credibility
You can also drive sales via catalogs by including how-to articles or honest reviews in your catalog from other customers. Potential customers like to read how other people feel about a product. In addition, by including helpful articles in a catalog, you establish yourself as an authority in the field; customers will come to trust and respect you more. The more that your catalog looks more like a magazine, the more that potential buyers will gain value from it and rely on it to help them make their purchasing decisions. Catalog marketing is a proven method for boosting sales and strengthening your business’s reputation if it is handled in the right way.
Arandell offers catalog marketing services that can benefit your company. For more information on how catalog can be useful for your business, read our article on catalog solutions.
