George Washington must have had a creative advertising director on his team when he ran for President of the brand-new United States in 1789. Commemorative buttons with a large “GW” on them were distributed to loyal followers of the renowned general. These buttons were treasured, becoming family heirlooms passed from one generation to the next. If one is available for sale today, it will command a price of hundreds or thousands of dollars.
Those buttons were the first specialty advertising or promotional products in the U.S. In the more than two centuries since that time, this form of advertising has been used in elections, by retailers and by organizations of all types. It’s unlikely that any of today’s promotional products will last as long as President Washington’s pewter buttons, but it could happen. What is a given is that promotional products are still very effective in building a brand and keeping your name and phone number in front of consumers.
Some Surprising Facts About Specialty Advertising
It might seem as though digital marketing was all that mattered any more, but that’s not the case at all.
* Consumers accept and keep promotional products – 8 in 10 consumers possess at least one and up to ten promos
* They generate new business – before receiving a promo, 55% were customers of the business
* After receiving a promotional product, 85% of those consumers became active customers
* Durable products are worth the cost, as 60% of recipients keep them for up to two years
* Promos are used weekly by about half of the owners
* Almost one-third of all consumers own a promotional bag, generating more impressions than any other item
The Three Primary Benefits of Promotional Products
* Since the promos are distributed directly to chosen recipients, there is little waste
* With so many possible products for
* Printing in Los Angeles, it’s possible to choose something that will appeal to the target demographic
* The message can be as simple or creative as desired
* Products such as bags, key chains, mugs, calendars and pens are kept and used by most consumers
Apollo Printing & Graphics and S&S Printers makes it easy to choose the most appropriate product to delight current and future customers. They offer 24/7 access to custom Printing in Los Angeles at their website where you can place an order, request an estimate or transfer a file. Use promos and grow your business!
