According to an article recently published by The National Law Review, landing pages have become more crucial than ever for attorneys who wish to promote their firms online. A landing page is a standalone document designed to convert visitors into leads or customers. These pages go through a process of search engine optimization (SEO) different from the main website; they are usually optimized for highly specific keywords and phrase queries that are more likely to result in conversions.
You normally design a landing page in conjunction with a marketing campaign that may include social media updates or a pay-per-click (PPC) strategy. The trends that currently impact landing pages are being applied by digital agencies that provide custom law firm website design services:
Responsive design: This is a must because there is a good chance that landing page visitors will come from mobile devices.
The Google EAT Principle: Expertise, authoritativeness, and trustworthiness (EAT) are elements that the Google search engine algorithm evaluates when crawling landing pages. Law firms can improve their EAT by publishing high-quality content, building relationships with other businesses, and getting positive reviews from clients.
Link building: This is a digital public relations process that boils down to getting other websites to link to your landing pages. This is a valuable SEO strategy that can help to improve your law firm’s website ranking in search results.
For more information about current trends in custom law firm website design, visit FORWARD Lawyer Marketing LLC, and learn about solutions that attract more clients to your firm.
