Make Sure Your Business is Inviting With New Storefronts in Washington, DC

by | Oct 9, 2014 | Glass and Mirrors

Latest Articles

Categories

Archives

As a store owner or manager, one of your major concerns is the building’s fenestration, better known as the storefront windows. For most stores, these huge pieces of glass serve multiple purposes. They provide the perfect opportunity for any passing customers to see the merchandise inside the store as well as how neat, clean and organized the store may be. Windows also allow the merchant to see out of the store. This is useful to gauge customer flow and interests. It is also useful for monitoring any merchandise they have on outside display. However, the most common purpose store owners and manufacturers have for their Storefronts Washington DC, is the placement of banners and signs. This puts those advertisements at the most strategic point for customers walking by the shop.

The size and shape of your storefront will vary with the style of the building. In today’s world of small, square shops, the fronts are typically flat and filled with lots of glass. This provides the proprietor with an excellent opportunity to showcase both merchandise and manufacturer displays. Many manufacturers will create special displays to market new or improved items. They will often provide the display stands as part of a bulk deal to entice the merchant to carry these products. The displays are designed to spark the imagination of your customers and trigger an impulse purchase. Placing these displays in a storefront location works wonderfully for increasing sales.

Unfortunately, a broken storefront window can present a real problem. First, there is the cost of the replacement glass. As a temporary measure, you can have the space boarded up, but it makes the store look rundown and unkempt. Plus, boarded storefronts aren’t a very secure choice. Broken or covered store glass can also present a safety hazard, which is a surefire way to drive away customers. People want to shop at a nice, clean establishment and, surprisingly, they like to look at the ads you have plastered all over the glass. Thankfully, there are responsible companies like Beltway Auto & Plate Glass who can repair damaged Storefronts Washington DC. They will need to measure the original window frame so the glass can be cut to fit. Complete fitting and installation usually takes just a couple of days.

 

Similar Articles