According to a recent study approximately 13 hours of the average workweek is spend sorting and reading emails for workers in the United States. In addition the average consumer receives about 15 emails a day from companies that are selling a product, marketing a service or sharing information. It is important to realize that many of these mass email marketing programs hit consumers on Monday and Tuesday and gradually lessen as the week goes on.
This leaves companies competing for consumer attention with a lot of competition for their mass email marketing campaigns. Consumers often just delete an email if it is from a company they no longer want to do business with or that sends them emails that are not relevant, not of interest, and not personalized to the consumer’s needs.
To avoid this issue, mass email marketing programs have to evolved to be more relevant to the consumer. This type of information is often found by using mass email marketing services that allow you to track how consumers are not only reading your emails but if they are actually clicking on links and making purchases from those clicks.
Make Your Subject Catchy
Besides looking at the sender’s identification in the inbox, a typically consumer will also browse the email subject line. Creating an interesting and catchy title that is relevant to what is in the email is critical. Don’t tease something that isn’t in the newsletter as this will alienate customers over the long term.
Another important aspect of subjects for mass email marketing campaigns is to avoid words that may be seen as spam by ISP filters. These tend to be words like free giveaway, cash prizes, or other words that show up in email subjects again and again.
Make Your Email Relevant
Avoid simply trying to sell a product with your mass email marketing. You need to provide something of value to the customer so he or she will know next time to open your email for more information.
You can try embedding an RSS feed or a video or even linking to your social media sites and websites where your customers can go to get more information. Remember your mass email marketing is designed to bring in new customers, which only happens when they actually read the email.