It’s never too early to begin to consider your planning for holiday marketing! No matter which type of business you operate, it’s critical that you prepare ahead of time for the holiday season frenzy.
Push out catalogs early
Let us discuss everybody’s favorite demographic: Millennials. This group has tremendous discretionary income and buying power, and makes them a highly desirable group. They respond very well to direct mail campaigns, with 77 percent of millennials paying close attention to direct mail ads, 90 percent thinking it’s reliable and 87 percent claiming they enjoy receiving direct mail, according to the DMA. For more information on our Printing in Columbia, SC services contact The Graphics Source at (803) 764-6862.
Every Door Delivery
One other great method of getting your message out inside the hands of your prospective customers within a geographical region includes using EDDM (Every Door Direct mail). It’s a technique involving sending out direct mail collateral on certain mail routes with your area post office, permitting you to blanket a geographical region in all your messaging. A tried and true collateral piece involves the postcard. Whether you select standard sizes or choose a large version, a colorful postcard that has a solid call to action makes an impression and brings results.
Calendars
This is the gift that keeps giving. They’re one of my favorite printed pieces. They’ll offer a good amount of value to consumers, and they permit your brand to be at the forefront of people’s minds each day of the year. Do you want to boost brand engagement with customers? You should have a photograph submission contest. No matter what way you look at it, calendars are a win-win.
Gain clear goals
Recognize your Key Performance Indicators (KPIs) so you can keep track of the success of all campaigns. It is a critical portion of all campaigns, as you must know where all marketing dollars are headed and how they‘ll attribute to revenue produced for your business. With that being said, it may be confusing to understand where you should start as it’ll come to tracking such campaigns.