Newcomers to the online advertising world can sometimes get overwhelmed by Pay Per Click, otherwise known as PPC. It can be a potentially expensive strategy for beginners but when you know the facts or hire help, you can avert the disasters and focus on the big picture. Relevance is the key to successful advertising and so long as you can get a good click-through rate (CTR), everything else will follow. Implementing the right type of PPC training will affect your site’s quality score, so take the time to launch a campaign with the following tips.
The Main Types of PPC
Before you can even think about learning about Pay Per Click and implementing a strategy, you must choose a type of PPC. What most people don’t know is that there is more than one tactic to choose. The type of advertisement you select will depend on your budget, target audience, niche and the geographical location you are targeting.
Some of the popular options include:
* Mobile ads – Smartphones are used by billions of people around the world and the great thing about them is that they allow the user to access the web with ease. By creating a mobile-friendly website, you can send targeted traffic to the page with a unique mobile ad option.
* Google Search ads – These ads will show up after a web user types in a keyword query. You can bid on ad text, budgets and keywords with this type of PPC.
* Social networking ads – Take advantage of the popularity of social networking platforms like Twitter, Facebook, Reddit and Tumblr by creating promoted posts with images and a keyword-rich headline. This could improve your online marketing campaign tenfold, especially if your social networking page has a lot of friends, fans or members.
Getting Maximum Brand Exposure
Creating a brand that is memorable is important if you want to be bigger than your competitors. The easiest way to do this is with a PPC campaign, because PPC is all about the keywords and phrases. No matter what order the web user types the keywords into the search box, if your brand matches the particular phrases and synonyms, it will correspond to the search queries. What this means is that your brand will be seen first, and it will be remembered over competitor brands.
Pick up the phone and dial 1300 73 87 73 to call the team at eBrandz about online marketing assistance. Boasting 2,500+ happy clients, you are guaranteed to get immediate results.
