There is no doubt that video is one of the most influential advertising tools available today. The nice thing is that small business owners can make use of this form of marketing and advertising to reach consumers who would otherwise never hear of their companies. When it comes to creating the right type of Corporate Video in Lexington KY, it pays to ensure the production does include a few key elements. Here are some points to keep in mind.
Identifying the Target Audience
What part of the consumer market is the Corporate Video in Lexington KY intended to reach? This calls for coming up with a profile of the type of customer the business owner wants to attract. Is the focus on attracting new customers in a certain economic bracket, of a particular gender, or who happen to live in a certain part of the country? Coming up with a profile of the target audience will make it much easier to develop an idea for the video that will resonate with that group of consumers.
Have a Clear Beginning, Middle, and a Resolution
Videos help to create rapport with customers by telling a story. Any good story must start out with some type of issue that needs resolving, move on to present a solution, and ultimately show how that solution achieved the desired goal. Making sure the scripting for the video stays on target and provides all three of these elements increases the odds of consumers watching the production from beginning to end.
Not Too Long But Not Too Short
The attention span of the typical consumer is shorter than ever. That means the business owner has to make the point quickly and provide motivation to try the product before the consumer loses interest. While it may be tempting, remember that the corporate video is intended to make a point, not to provide hours of entertainment. At the same time, a video that moves too fast and arrives at the conclusion before the consumer can absorb the information is easily forgotten. A pro will know how long the video needs to be in order to make the desired impact.
If the idea of using video on social media and other outlets seems like a good idea, talk with a professional today. It won’t take long to come up with a plan, produce the video, and use it to connect with lots of new customers.