For many businesses, especially those that are small to mid-sized, the temptation to make use of services they already have is often a big part of how decisions are made. This often comes up when a company is trying to decide if they need to hire an SMTP service provider or stay with their current option.
For most small to medium companies and business their current SMTP service provider is the company that hosts their website or their email. This may be a free account like Google, Hotmail or Yahoo. While these are great options for personal emails or if you have very small mailing lists, once you are sending more than a hundred or so emails a day you may find that your customers aren’t getting your emails and your email SMTP server company is actually creating the problem.
The Restriction
In order to provide free email and SMTP services the standard free SMTP service provider uses filters that automatically detect bulk emails and automatically deletes the entire batch of these messages before they use up the resources in the system. If these ISP (Internet Service Provider) companies didn’t do this their systems would literally be completely unmanageable and even personal emails would not go through.
The Professional SMTP Service Provider
A company of any size can hire a professional SMTP service provider to manage all their bulk mailings. You can choose a transactional SMTP server or a dedicated server; both have their good points for most sizes of businesses. Generally if you are mailing bulk messages frequently a dedicated server is the best option.
The major benefit of a professional SMTP service provider, besides getting your mail to your clients quickly and efficiently, is that your bulk mail isn’t going to be listed as spam with the ISPs. By staying as a reputable company your mail is delivered and your company is never going to appear on lists on the internet as a problem because of being misidentified as sending spam.
The professional SMTP service provider also provides a range of different tracking options and reports. This allows you to see who reads your email, if they click on links on your email, and if they respond to your email. These tracking options can help you to further refine your mailing campaign and increase the value of your emails to your customers.