Celebrating a company’s anniversary is a celebration of the success of the business. Whether it has been around for one, two, five, ten, or a hundred years, it is worth celebrating. A lot of time is needed to plan the celebration and it costs money too. Many companies might bypass the celebrations, but they should consider these three reasons on why celebrating an anniversary is important;
* Employee morale – Employees feel good working for a company that is growing, as that assures them that their jobs are secured. They are proud working with a successful organization. If the company’s success is known, then they will have little convincing to do when selling the company’s products or services.
* Client connection – Customers build loyalty around brands that are stable and dependable. One way to demonstrate your stability is by articulating the achievements of the business for the time it has been running both known and unknown. Appreciate your clients by giving them a ‘thank you’ as small or as big as you are capable of giving them.
* Marketing – This should be a core reason for celebrating an anniversary. The celebration draws a large audience for the company everywhere the information about the celebration goes out. A company anniversary is a perfect time to showcase the company’s experience, knowledge, longevity, success, and to roll out any new projects. Treat your clients with discounts, special product features, and special pricing.
For the celebrations to be well done;
* Start planning early
* Look for a way to engage with the clients like asking them to participate in a draw
* Establish a budget
* Involve the employees in planning
* Change your creative assets like brochures, email signatures, logo and such
* Take advantage of social media
* Make the celebration media-worthy
* Make sure you explain where you plan to be in the future
A company anniversary is a time of celebration and giving back for the company. History Factory can help create an anniversary campaign with impact to connect everything about your company so prospective and current customers can be driven by your brand heritage. Visit Website for more help.